Jashmal possesses substantial leadership experience from his tenure as Chief Executive Officer of PrintLocker, one of Australia’s largest print-on-demand companies. Over the course of 7 years, Jashmal progressed through operational leadership roles to ultimately assume full organisational responsibility, where he helped grow the organisation to a multimillion-dollar enterprise with a sophisticated digital and logistical infrastructure.

During his tenure, Jashmal led the architecture and implementation of comprehensive systems and automation across production workflows, inventory control, eCommerce management, digital marketing, and third-party platform integrations, enabling the business to operate with efficiency and scale. He also provided advisory support to several emerging eCommerce businesses, assisting them in refining their operational processes and achieving sustainable growth.

Jashmal is highly experienced in digital marketing, having led campaigns that integrated SEO, paid advertising, content strategy, and data-driven analytics to drive measurable growth. Equipped with a Master of Business Administration (MBA) with a specialisation in Marketing Technology, he is skilled in leveraging marketing automation, customer journey mapping, and multi-channel engagement to maximise brand visibility and conversion. This foundation allows him to translate complex digital marketing strategies into actionable outcomes that support long-term commercial performance.

Jashmal leads the firm’s commercial expansion through the integration of advanced technologies, optimised systems, artificial intelligence, and scalable frameworks. He works across departments to ensure the firm’s internal infrastructure evolves in stride with its rapid global expansion and can continue to support sustained growth and operational excellence.